Learn how team members like Louis bring their eye for style to Target

Ever wonder who is responsible for creating the visual product presentations you see throughout a Target store – from mannequin outfits and product displays to signage and lighting? Visual Merchandisers (VMs) play a critical role in crafting these inspiring moments for guests while infusing their own sense of style into their work each day.

Interested in creating stunning visual displays of your own? Read on for insights from Visual Merchandiser, Louis.

How would you describe your role as a Visual Merchandiser at Target? What is your day-to-day like? 

My role as a Visual Merchandiser is rather unique. For me it is fun to come in everyday and see what creative work I can do. Whether it’s updating and creating eye-catching mannequin moments, making a beautiful display in our Home department, or of course interacting with our amazing guests to help them find that perfect outfit for an event or occasion. Day-to-day I come in and observe where I can jump in and sprinkle some visual magic. I partner with my peers if they need any assistance executing Visual Merchandise Guides or sets and help train style consultants on being experts in their designated areas. This training can include teaching them proper visual standards and how to take initiative making moves based on trends in their departments.

How does your role help guests discover the joy of everyday life? 

In my role, I take a lot of pride in my mannequin sets. It is a great way to inspire guests to discover styles and trends that they might not have thought would work for them. Often, I have guests tell me that they love the mannequin presentations and ask me to help pick out outfits for certain events they are going to. Those types of guest interactions always stand out and continue to make that visual spark inside of me grow and flutter. I feel it’s one of the most rewarding things about my role. I’ve had guests come back to the store and show me pictures of them wearing an outfit that I helped them pick out. They always tell me about the compliments they got and thank me again for the experience. It’s a truly satisfying and genuine moment of connection.

What has surprised you most about your career with Target? 

What has surprised me the most in my career with Target would be the appreciation Target has for their employees. When I first started with the company, I immediately felt a warm and inviting atmosphere. What I love is how everyone is always so open and engaging with one another. The work that you do is always recognized and you really get a sense of pride coming into work every day.

How would you describe the culture at Target? 

The culture here at Target is VERY inclusive. It’s a beautiful melting pot of ethnicity, cultures, backgrounds, orientations, and gender identity. It’s a place where truly anyone and everyone is welcome. Being part of the LGBTQ+ community, I can say first-hand how engaging and accepting Target really is. Especially volunteering and giving back… between their partnerships with organizations like GLSEN and the Family Equality Council, their participation in the NYC Pride walk and Youth Pride, and even other events for the Pajama Program, WIN, and so much more. I’m always so honored to go and show my support in any way I can. It always stems back to wanting to give that same feeling of acceptance and being embraced to others in the same way that I feel coming to work every day.

How do you stay current on trends and bring your unique style to the visual presentations on the floor?

I stay updated on current trends through social media. “Outfit of the Day” posts or “Style Inspiration” posts are a great way to see what trends are in style and which new innovations everyone is gravitating towards. Personally, I am often influenced by music and recording artists (for example, Rihanna, Selena Gomez, Jared Leto, Prince, and more) so I always try to incorporate their styles into presentations that I do and look to them for inspiration if I ever hit a creative block. I also love to put my own style and spin on everything that I do. Whether it’s from my mannequin presentations or merchandising focal areas to supporting changes in inventory, I always keep the theme in mind and give it a modern twist featuring current styles and trends. For areas outside of apparel, I ask myself the question: “How would I love to style my room or my apartment?” Odds are, if you really love the presentations you’re doing and would wear your mannequin outfits yourself, other people would love it just as much.

How have you grown with the support of your leaders and peers?

I have grown so much over the years with Target and I am still growing. My leaders and peers are always engaging and supportive of me. They’re always hyping me up, congratulating me on my successes, and most importantly, still encouraging me to do more and challenge myself. They know the potential I have even when I don’t see it myself and are always there to give me that extra hand or little push to really bring it out of me. I am super thankful for that.

What would you tell a new Target Visual Merchandiser just starting out?

I have been fortunate enough to train a number of other VMs for my District and Group. Each time I have been partnered with a new VM, I always pass along all the basic tools of the trade and also encourage and challenge them to take risks. The whole point of visual merchandising is to stand out. What is going to make you unique from the rest? We follow Visual Merchandise Guides and have our own set of rules when it comes to visual designs, but add your flavor, your style, your twist – that is really going to make your presentations POP!

Anything else? 

In November of this year, I will make 5 years of working with Target. I started off as a Seasonal General Merchandising team member, transitioning to a full time Style Consultant. A year into working with Target is when I was presented with the opportunity to become a VM. I jumped at the chance, and now look where I am. I am thankful for that opportunity. Style had always been a passion of mine, but I did not know how to pursue it. Target gave me the tools and the opportunity to try something new, bold, and different.  Recently our store became the visual training store for the Group, and I am so appreciative and proud of that. These past few years doing visual merchandising has honestly been amazing. I’m doing something that I love to do and working in a place that is fully accepting and supportive of me. I truly enjoy merchandising my presentations and inspiring guests to discover what’s new. I am super thankful for every peer and every leader that has had any part in my development, because it has all ultimately gotten me to where I am today. I hope to continue to grow and flourish, and spread my wings and see where visual merchandising can take me. I am up for the ride!

Interested in a role as a Visual Merchandiser? Learn more and explore opportunities near you at target.com/careers.

42 Replies to “Learn how team members like Louis bring their eye for style to Target”

  1. It’s nice to know a store that I shop at weekly, embraces diversity. I am always impressed by the visual merchandising at Target and find that it inspires me to stay and shop.

  2. This is a great place to work I would love the opportunity to join this team

  3. For me the product presentation is the vendor who plays an importan role helping customers make an decision when they buy a item. Applause the employees who play a role as a visual merchandiser at target because always are presenting products in outgoing ways.

  4. It’s good to see that Target has those high steps for employees to just keep scaling up instead of staying in that one step!!

  5. Hello,

    Thanks for your interest in opportunities at Target! We encourage you to visit target.com/careers to explore openings and learn more about the application process.

    Cassie

  6. Hello,

    Thanks for your interest in opportunities at Target! We encourage you to visit target.com/careers to explore openings and learn more about the application process.

    Cassie

  7. Such an inspiring story! I am thrilled to find out that Target Corp. opens doors and encourages upward mobility to all team players that show initiative and commitment.

  8. Sounds unbelievable to know that being a enthusiast member of Target brand can make someone very excited to work like myself if I know this was a first time experience. If I know for myself again I’m going to give all I have to believe in something I value the most being motivated everyday to meet the expectations as a candidate to believe I can get the job done without issues.

  9. Very Cool!!I start at a Target Distribution Center soon. I hear it’s hard work but I love Target so it will be worth it.

  10. I have a degree in design and would be interested in being a visual merchandiser

  11. I am looking forward to my interview.
    After reading Louis story, I am very interested to start working for Target.

  12. Target is a corporate which gives jop fair for people not depend on the race!!

  13. I am interested in the position and would like to get to know you better and/or soon will you be able to hire as soon as I get the information to post.

  14. Love your story and advise, you’re very encouraging. Everyone starts somewhere and everyone has a story. I can’t wait to start my Target story!

  15. Hello,

    Thanks for your interest in opportunities at Target! We encourage you to visit target.com/careers to explore openings and learn more about the application process.

    Cassie

  16. Hello,

    Thanks for your interest in opportunities at Target! We encourage you to visit target.com/careers to explore openings and learn more about the application process.

    Cassie

  17. Hello,

    Thanks for your interest in opportunities at Target! We encourage you to visit target.com/careers to explore openings and learn more about the application process.

    Cassie

  18. Hello,

    Thanks for your interest in opportunities at Target! We encourage you to visit target.com/careers to explore openings and learn more about the application process.

    Cassie

  19. Hello,

    Thanks for your interest in opportunities at Target! We encourage you to visit target.com/careers to explore openings and learn more about the application process.

    Cassie

  20. I appreciate the love and dedication, I am truly inspired 🙂
    and would love to be a part of this amazing Corporation.

  21. This is an awesome testimony. I am myself an artist and painter. When I go into a Target store, I am always impressed by the layout and displays. Great job!

  22. I like shopping at Target because the employees are nice and they always greet the customers and all the merchandise is very nice and neatly organize colorful I enjoy having a drink and popcorn. Thank you

  23. I love walking into Target! Its always clean and inviting with all the things I love; and the staff is nice and helpful!!

  24. Our family shops at Target all the time, quite often we find what we need at the lowest price.

    I am looking forward to my interview tomorrow! After reading Louis’s story and finding out so much about Target, I know I will love working here.

  25. Exciting to see and read Louis’ story of diversity and inclusion. Always enjoyed shopping at Target myself and now hope to start a similar path with a second though seasonal career!

  26. That’s great to hear that you and Target have made such an excellent team. Congrats, enjoy with good health your career!!!

  27. I was inspired by the information about Target and it training. I have worked in fashions and beauty more training would be nice.

  28. Very interesting. I assumed that like many stores they get a “blue print” of where to put things on a shelf, just do it, no imagination of your own but that is not the case. It is almost like when you decorate your home for Christmas. In my house everything comes off the walls, pictures are swapped, towels are changed, etc. to make it look beautiful. Sounds the same to me!

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