Get to know Pete, Lead Product Designer
What was the most exciting thing that happened recently?
I took some new designs to a store and had the cashiers test them for usability. It was a huge success. It was easy to use and they really liked the new designs.
What’s your greatest accomplishment in your career at Target so far?
My greatest accomplishment is that I’ve done so many different things at Target. I worked on Target’s first digital product, Cartwheel. I helped bring the weekly ad to mobile devices. I improved the online and mobile app checkout experiences. I designed software for team members to plan promotions and now I’m working on in-store technologies like the software on cash registers and self-checkout.
What is the best thing about being a Product Designer?
I love solving big problems. Working with business and technology partners to solve problems for our guests and team members is so rewarding. Whether it’s creating new experiences or improving existing ones, seeing the work pay off through measured results is always a thrill.
What is your favorite thing about working at Target?
Target’s willingness to learn and grow is pretty impressive. Target is constantly adapting to changes and learning new ways to do better work. I have the support to research and analyze problems, strategize and define options before designing and testing solutions. This allows me to create the best possible experiences for Target. Rather than being an obstacle that I have to overcome, Target offers me whatever I need to do great work.
What is the hardest thing about being a Lead Product Designer?
When working with people who haven’t worked with a user experience professional before, it takes time for them to appreciate what we do. People who aren’t software engineers never expect that they could sit down and code a great experience. However, lots of people, who aren’t digital product designers, think that they can sketch a few things on a white board to design a great experience. It takes people time to learn that great experiences don’t come from an opinion and a pen. They come from research, analysis, strategy, architecture, design and testing. They come from trial and failure, iteration, collaboration and experience. When I’ve spent time with partners who have learned the value of the work I do, it makes the work so much better and so much easier and fun to do.
Best career advice that you’ve received?
Someone recently told me to focus on learnings and outcomes. What falls in-between can be an exciting journey but it’s those two things that matter most.
What is your favorite thing to do in Minneapolis?
I’m a lover of live music. Seeing a great band in a small club is the best. Whether they’re a national act or a local group there’s always someone playing somewhere. We’ve got a lot of great places from St. Paul to Excelsior and a lot of great music from punk rock to hip-hop.