Get to know Kelsey, Lead UX Researcher
What is your favorite thing about working at Target?
I have two favorite things. The first is the discount (I do A LOT of online shopping). The second is the opportunities that Target affords us. I’ve worked at Target for 5 years and have been privileged enough to hold 5 different roles crossing multiple pyramids. I’ve found my leadership at Target to be extremely supportive of me exploring and learning new areas of interest. This ability to continually learn and pursue new interests is something I’m very appreciate of.
What is the best thing about being a UX Researcher?
It sounds cheesy, but my honest answer is the potential to learn. Working on the research team, we are fortunate to get to work with a variety of subject matter experts across numerous teams in the organization that are working to improve the guest experience. In order to do our jobs effectively we need to understand how things are meant to work, how they currently work, how guests use our offerings, what they think of them, and how both our guests and internal teams envision our offerings in the future. The exposure we have to ideas and existing functionality makes every day different and full of opportunity to learn.
What is the hardest thing about being a UX Researcher?
Appropriate prioritization! Researchers are curious by nature, and desperately want to understand and be able to help get answers to outstanding questions. There are endless questions worth trying to answer to help us improve our overall experience (how do people shop for different categories, what are primary purchase considerations, how attractive are our fulfillment options, gummy worms or Swedish Fish, etc.). The last question may be more of a personal research project, but hopefully it’s apparent that the opportunity is endless when it comes to understanding our guests’ behaviors and desires better.
What’s your greatest accomplishment in your career at Target so far?
It’s a little abstract, but I’d say that it’s the amount I’ve learned in the time I’ve been here. I’ve been able to be a part of teams in Accounts Payable, Global Trade, Digital Solutions, and now UX Research. I’ve never been the foremost expert in any of these areas, but the breadth of information I’ve obtained is something I’m proud of.
What was the most exciting thing that happened recently?
Target acquiring Shipt! I can’t take any credit for this service offering getting up and running, but a huge shout out to everyone that did. I’m a massive Shipt advocate (ask anyone in my neighborhood). When you have a baby crying, a 3 year old demanding that you go outside and give her an underdog on the swing set, dinner burning in the oven, and you just realized you’re supposed to bring treats to daycare tomorrow, you need help. Enter Shipt. Un-burned Dinner: check. Treats for daycare: check. Grocery shopping done for the week: check. A ‘congratulations you made it through the day’ piece of cake for mom: check. All without leaving the house. I love Shipt a lot. Almost as much as that piece of cake.
What did you want to be when you grew up?
A principal, teacher, and an office administrator. Basically I wanted to run an entire school by myself.
Best career advice that you’ve ever heard?
Never be discouraged from applying for a role you’re interested in just because you don’t meet all of the requirements. If you are excited about the opportunity, willing to work hard and devote yourself to learning, you’re a great candidate.
What is your superpower?
Persistence in the form of stubborn? If I hear a problem, I want to solve it. No matter the size. Regardless of what it takes. For better or worse.