Get to know Shani, Sr. Frontend Designer Email

What is the best thing about being a Sr. Frontend Designer?
The opportunity to work in a field that provides opportunities to learn and try new things. I like that it merges design and coding. And even though there are many devices and different ways to digitally interact, it’s still relevant and engaging to our guests.

What is the hardest thing about being a Sr. Frontend Designer?
Helping people understand the complexity of designing emails. It can be dynamic, data driven, static or a combination of all three. There’s a lot that goes into designing, building and testing emails and educating our partners is a big part of the job.

What is your favorite thing about working at Target?
The feeling I get working with great people and the ideas they share and get excited about.

What’s your greatest accomplishment in your career at Target so far?
The big platform migration for email was a great accomplishment. It was a fantastic opportunity to define standards and processes for email development, discuss how to intelligently create reusable content and update what wasn’t working.

What was the most exciting thing that happened this month?
We recently launched a new shipping confirmation email to guests and I’m excited to see if they find it less confusing. Our goal was to simplify the experience and eliminate the number of emails we send.

Who/What should every designer be reading/following right now?
I largely get a lot of info online from many sources via Twitter which surprisingly is the best way to interact with other email designers and developers. Another resource is through various sites: Really Good Emails, Campaign Monitors Resources sections, Litmus’s community and blog. All these resources cover topics like trends, tip and tricks, dev, design, and thought leadership. This is for the beginner to experienced email geek (pro and hobby).

What did you want to be when you grew up?
I wanted to be a chef or an art teacher. I love the process of creating and collaborating.

Best career advice that you’ve received?
Treat people nice and don’t beat yourself up about things that don’t go right. Remember that you always have choices.

Dogs or cats?
Definitely dogs. I love their personalities and their inherent goofiness. I love the look and the idea of cats, but sadly, I am allergic to them. Me and cats are better interacting with each other at a distance.

What is your unicorn flavor?
I think it would be Taffy Rainbow Glitter Corn. I do and dabble in a little bit of everything — brainstorming/ideation, QA, troubleshooting/planning long-term fixes, strategy, visual design, and quite a bit of Frontend Development for operational email. I also love to interact and collaborate when I can, and try to keep whatever I am doing engaging and add a dash of joy.

Anything else you want to say?
It Never Hurts to Keep Looking for Sunshine – Eeyore


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