Get to know Sara, Director of Product Design –

What is the best thing about working in Product Design?
What I’ve always loved is solving a big, gnarly problem involving technical limitations and true guest problems / benefits that has a nice juicy financial impact. Ecommerce provides lots of opportunities to do that.

What is the hardest thing about working in Product Design?
Having to make compromises and sacrifices to get things done. I’m a recovering perfectionist and I’ve learned it’s more important to ship something than to hold it close until it’s 100%. We need to get things out there and learn from the reaction to them.

What’s your greatest accomplishment in your career at Target so far?
Building our team! Over the five years I’ve been here, we have grown from a team of 10 working on a project-by-project basis, to the team of 60 we have today. We’re embedded within products for, Target apps, Registries and Enterprise tools for corporate and store team members. And we’re still growing, influencing and making great software for Target. It’s been an amazing ride so far and our trajectory is pushing us toward even greater impact.

What is your favorite thing about working at Target?
This is a company whose mission I really believe in. The image Target has of being an inclusive, fun and caring place is true both in our stores for our guests as well as at the office. I truly love the people I work with and enjoy coming to work to hang out with them and work together to create cool stuff.

What was the most exciting thing that happened this year?
Target announced its’ holiday (Thanksgiving through New Years’) earnings results and they were amazing. It’s always great to see how all of our efforts pay off for the guest and the company. Retail is a tough industry right now and I truly believe in the work we’re doing here and I’m happy to see our guests respond to it as well.

Who/What should every designer be reading/following right now?
I’ve enjoyed Luke Wroblewski’s series of “what would augment reality?”

For research, Tomer Sharon is doing some really interesting work in gathering & making research insights available to an organization: This is something we’re working on developing at Target as well because we do so much research and we need to make sure everyone can access and use it.

What did you want to be when you grew up?
It’s hard to remember that far back. It was probably a princess and a teacher.

Best career advice that you’ve received?
Always be training your replacement. It’s the only way you yourself can move on to new things.

Dogs or cats?
I have one of each at home. I’d also like to own goats, chickens, a pig or two, keep bees and also have a couple of horses. I’m not willing to choose any one species, apparently.

What is your superpower?
Solving problems and being persistent in getting the hard stuff done.

Anything else you want to say?
We’re hiring Designers, Researchers and UX Writers on most of our teams!

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