Get to know Maxine, Lead UX Designer; Axiom

What is the best thing about being a UX designer?
There are so many great aspects of this job, but my favorite has to be the perpetual challenge of creative problem solving. The more complex the variables, the more jazzed I am to dig in.

What is the hardest thing about being a UX designer?
Filtering through extraneous inputs. While specific detail and context are really critical to our outputs, determining what to prioritize can be tricky.

What was the most exciting thing that happened recently?
Axiom services TGS directly and I have regular access to these folks. Last week, I went to our Target North Campus to meet with a small group of them regarding some complex functionality. Yesterday, I was able to show them ideas I had to solve for it. Sharing work early is exciting for everyone it impacts and I got a ton of great input for continuing.

What is your favorite thing about working at Target?
The UX team is a major highlight. I’ve been doing this a long time, but I’ve never worked with a team this talented, compassionate and friendly.

Target as an entity can feel unwieldy, but in the 4+ years I’ve been here, I’m astonished to see how enterprise strategy has trickled down in to my day to day. Not only are we talking the talk, but walking the walk.

What’s your greatest accomplishment in your career at Target so far?
While I feel like I should talk about something tangible, I honestly feel like my greatest accomplishment during my time at Target has been breaking out of my shell, becoming more confident in my work and finding areas where that can shine.

What should every designer be reading right now?
I really enjoyed Big Magic by Elizabeth Gilbert. I love working in a creative field, but sometimes feel like I don’t have the passion of those around me. The way she discussed the manifestation of creativity outside of self, felt freeing. It’s just her take on one of many theories of creativity, but I found it fascinating.

What did you want to be when you grew up?
I think I was one of those weird kids who didn’t have any of those ’when I’m an adult’ thoughts. Maybe I just didn’t ever want to grow up. I do remember feeling that, but I asked my mom to be sure.

She said: “You liked Peter Pan! Yes, you really did not want to grow up! When you were small you never thought about what you wanted to be because you never wanted to grow up and leave. It is not something unusual because most of us have these feelings but you just were going to make it happen! Ha.” I guess my assessment was accurate.

Best career advice that you’ve received?
In a career where phrases like putting out fires, critical mass, reinventing the wheel and decommissioning are common place, it’s easy to get caught up and stressed out.
I heard the phrase “we’re just building websites people, not saving lives” early in my career and it struck a chord.

Dogs or cats?
Dogs; a whoodle – Frankie and a soft coated wheaten terrier – Olive: both females.

What is your superpower?
Unraveling and retaining intricate problems in order to map out a solution.

Anything else you want to say?
Thank you for taking time to learn more about me. I appreciate those who have already shared their stories and look forward to reading more.

2 Replies to “Get to know Maxine, Lead UX Designer; Axiom”

  1. What type of degree did you earn to prepare you for your current position? I think it’s great that you enjoy and are truly energized by your career!

  2. Awesome! Its nice to learn about my child via a blog. It seems odd that as our children grow older we know less and less about them but I believe its also true the other way around. Congratulations Maxine!! I am glad you found a great motivating occupation! Sorry I never read this site until today!!

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