Julieta’s Corner

Hi there, my name is Julieta and I’m a Senior Product Designer at Target. I previously worked at American Airlines, PayPal and Make-A-Wish foundation. I was asked a few questions about my time here at Target so far. Also, apparently I don’t know how to hold a mug properly. Enjoy!

What did you want to be when you grew up?
A painter like Bob Ross.

What is the best thing about being a UX designer?
That we get paid to play with computers.

What is the hardest thing about being a UX designer?
The industry is ever-changing, so you really have to keep up on the latest programs/trends/solutions. What was an innovative tool a year ago is obsolete now. The platforms change, the devices change, and people’s behaviors change. It’s difficult but also makes it very exciting.

What is your favorite thing about working at Target?
I’m from Mexico, and some people don’t know that every Sunday we get a Target insert in the newspaper with sales and promos. Growing up, I remember my brother and I browsing the insert together and pointing at what we would like to buy some day. We don’t have Target in Mexico so Target is not only aspirational, but indeed a magical place for my family. All 100+ members of my family are very proud I’m here.

What was the most exciting thing that happened this month?
A lot of exciting things happened! I’ve presented my work to over 30 people in different areas of expertise; I’ve successfully survived my first negative zero temperature days (I come from the desert); and I’ve met some of the smartest, kindest, eloquent and inspiring people on the UX team!

Who/What should every designer be reading/following right now?
I have a love/hate relationship with design inspiration. Sometimes it is better to forget what everyone else is doing and just throw crazy futuristic ideas on the table and see how we can realistically scale it down and maybe come up with an original solution.

What’s your greatest accomplishment in your career at Target so far?
Within my first month, I was able to research, sketch, design and make a working prototype for the end to end experience for Back To College.

Best career advice that you’ve received?
Form follows function (a quote from Architect Louis Sullivan).

Dogs or cats?
I love them both! Tragically, I’m allergic to cats so I can’t have one. I do have 2 Jack Russell Terriers. They’re 10 and 8 years old but act like puppies.

What is your superpower/unicorn flavor?
I’m pretty good at staying optimistic when things don’t go as planned.

Anything else you want to say?
The Target culture is humble, laid-back and extremely diverse which is very important to me. Target guides, trains and encourages women to be in leadership positions. Target embraces and continues to surprise me with its support for a diverse and inclusive culture. Target cares about sustainability: from the recycled paper in our copiers to the compostable silverware in the cafeteria … Everything you may ever need is right here, so you really can just bring your true self to your job every day, and do the best work of your career.

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