Target Encourages More Movement For All
We hear it a lot, “Just move more and you will improve your health.” Really, is it that simple? As a society we have engineered movement out of our daily routines. We can program just about anything including locking our doors and making our coffee from the comfort of our own beds. These are great developments and we want to embrace innovation, however, we still, as a society, need to move more! And internally, at Target, we are trying to encourage just that: more movement!
This past year we had some incredible partnerships & offerings for our team members as well as our guests & our community. In October of 2015, Target partnered with Fitbit to provide free or discounted Fitbits to all of our team members as well as offer the opportunity to participate in the largest employer sponsored activity challenge to date. We embraced the benefits of movement and empowered our 340,000 team members to move more; we had some healthy competition amongst our teams, the top teams (based on average steps/day) cumulatively donated $1,000,000+ to local wellness non-profits of their choice. Internationally, our Target India team provided GOQii bands to team members and encouraged movement & active living at the Target 10K that was organized for team members.
We not only partnered with Fitbit & GOQii this past year, but Target also partnered with U.S Fund for UNICEF to empower kids to get active & save lives. I couldn’t be more proud of this team and what we’re doing to encourage and embrace one’s total well-being.
I wouldn’t be doing my job if I didn’t take a minute to encourage you to focus on adding more movement to your routine. Daily physical activity/movement is a primary mood enhancer, sleep producer, and overall well-being elevator. Yet, most of us don’t move enough. What is enough you ask? Let’s start with this simple logic.
• Beginners, try to move three times a day like you are late for a very important meeting. Only you know what that pace is and how to pick it up or slow it down. Believe me, if you break this into 3/10 minute fast walks, you will be very surprised at how great this activity will make you feel.
• Intermediate, we are creatures of habit and often do the same thing over and over. Mix it up, take a risk and try a new class, sport, yoga or meditation app. What do you have to lose besides stress and anxiety?
• Advanced, work on recovery. Those of you already pushing the movement limits probably aren’t the best at taking breaks, stretching, and or restorative actions. Don’t underestimate the importance of a day off from strenuous activity.
By making physical activity feasible and fun, we are hopeful that we can play an active role to help our team members, guests and communities live their best life.
We will see you out on the walking paths, tennis courts, ski slopes or anywhere else that activity is the main ingredient.
Be well –