Target Attends ROMBA 2014
ROMBA (Reaching Out MBA) is one of those unique experiences that reminds you why you LOVE working for Target. This October I had the incredible opportunity to attend my very first ROMBA Annual Conference in San Francisco with Target leaders and team members from across the organization. ROMBA promotes the education, visibility, and networking capabilities of lesbian, gay, bisexual, and transgender business leaders in the United States and around the globe.
I recently took on the responsibility of creating Target’s first-ever LGBT guest-facing marketing strategy last month, so the ROMBA conference holds a very special place in my heart. My journey at Target began when I was recruited by Target at a similar conference. I’ve now been working for Target for 9+ years and been deeply involved with advocating for our LGBT team members.
Our Target team was involved with the entire conference. They led workshops teaching future business leaders important skills such as “Holding Others Accountable” & “Establishing Yourself as an LGBTQ Woman.” The team partnered with our friends at Unilever to host a case study competition on “How to Market to Men.” We even hosted a charity party that benefited the San Francisco LGBT Center. Most importantly, we met and interviewed some remarkable top talent that I hope will eventually be a part of the Target team.
The true meaning of how Target was making a difference at this conference arrived in my inbox the following week post conference. I remember talking with this young man who was advised by some people to “go back in the closet” and hide his LGBT experiences on his resume when applying to post MBA jobs. We had a very emotional conversation where I shared my experiences working at Target as an openly gay man. This young man wrote me to say after our conversation, telling me that after hearing I could be openly gay at work and the support I get from my colleagues he decided to put his past work with the LGBT community back on his resume. He was simply writing to say thank you.
I’ve never been so proud to work for such an inclusive company.
Post by Michael, Manager, LGBT Marketing Strategy at Target Headquarters
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