In my mind, there are two definitions of “transition”:
- General Definition: the process or a period of changing from one state or condition to another
- Target Definition: a semi-annual/annual process where product is changing in an assortment
For the ice cream team, it’s recently been a time of transition–in both the general and Target sense. As noted in my last blog post, we have a new buyer (Jon…but we call him Jim), and we also have a business analyst in training (Tia) that is training on the ice cream desk. They’re both wonderful additions to the team, and they’ve been spending the past few weeks getting up to speed on all things ice cream-related.
On top of this transition, we’ve also been knee-deep prepping for Target’s definition of a transition–which our category will be going through in early February. We’ve been planning item changes, envisioning what the aisle is going to look like, as well as figuring out how we can optimize our inventory flow to create the best ice cream assortment for our guest.
As you can imagine, when two of the four ice cream team members are still new to the category during this crucial time of year, this “time of transition” has the potential to be overwhelming, stressful, and tiring…but, you know what?
Here at Target, change and times of transition aren’t the exception–they’re the rule. Our company is built on consistently bringing new minds and new ideas to categories in order to strengthen and keep fresh what we are offering to our guest. Due to this, Target team members adapt easily, and we are given tools and resources that make these times of transition much more exciting than they are scary.
Jim and Tia have both been great thought partners from the moment they joined our team, and their need for guidance on everything ice cream has only solidified my personal confidence in what I know about our business. This transition has been an amazing opportunity for both myself and our merchandise specialist (Hannah) to show leadership and be a distinct voice in making decisions for what the future of ice cream at Target will look like in February and beyond.
In the meantime, while this time of transition is definitely keeping me busy, I am finding that I am becoming energized by the new challenges my role is presenting me. The BA role is never boring–and that is just one of many, many things I adore about my job.
Interested in a career in buying, planning and brand management? Search and apply for jobs here.