The Haunted Library – and Trick-or-Treating

This is certainly a busy time of year for all of us both Guest Insights and Target-wide, getting ready for holiday shopping, planning research projects in 2013, and even working on strategic planning for 2014. However, while most of us are pushing forward to meet the pre- and post- Black Friday deadlines, we also know when to take a break and have some fun.

Every year, one of many team members’ favorite Guest Insights Fast Fun and Friendly events is our annual Halloween row decorating contest. Cube rows collaborate together, thinking up the scariest or most creative decorations, games and treats. Some started planning weeks in advance in the spirit of good ole’ competition. Team members are encouraged to bring their kiddos into work that afternoon, dressed up and ready to trick-or-treat throughout the rows.

As my cube is right next door to Target’s corporate library (business books, magazines, journals, and weekly ads galore!), our row decided to create a very fitting “Haunted Library” theme. We blocked out the lights above with black paper, hung cobwebs everywhere, placed a bowl of candy in our Target doghouse bookdrop, and added a skeleton on the reading chairs alongside Edgar Allen Poe books. We realized the morning of that we didn’t have any string or fishing wire to hang the bat cut-outs, so being the out-of-the-box-thinking group that we are, we ran to the ever-so-convenient downtown Target store and bought a bunch of floss. Mmm, minty bats!

The other rows were really creative, too. The winner of the Guest Insights contest was a Fall Carnival theme complete with bean bag toss and fishing for candy. Other notable rows from the marketing floors were the Owned Brands graveyard and the gargantuan, 20 foot spider hung from the ceiling.

And the unofficial winners of the team member spirit awards? My colleague Tamara for being the Guest Insights toilet paper mummy, and Ted for dressing up as a banana to accompany his two little monkeys. So cute!

Now, back to strategic planning and research. Holiday 2012, here we come!

Learn more about Target opportunities in marketing & advertising here.

2 Replies to “The Haunted Library – and Trick-or-Treating”

  1. Dear Leah:

    My wife and I have an amazing and adorable 4-year old, 2-year old and 5-month old. We were wondering if you could direct us to the right individual in Target’s marketing department who would be able to provide us with information on how our children might become baby models for Target. I wish it were possible to upload a photo of our children so that you could see them. They truly are picture perfect and camera ready.

    Any information you can provide is greatly appreciated. Thank you so much. Happy Holidays!


    Todd and Trina

  2. Hi, Todd and Trina! We’re glad to hear you want your children to model in Target ads. However, we don’t directly employ the models who appear in our circulars and commercials. The best way for you to get involved is to sign with a modeling agency. Thank you!

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